FAQ about SEO

SEO stands for Search Engine Optimization. It helps your website rank better on Google, Bing, Yahoo and other search engines. 

PPC stands for Pay Per Click. PPC is a method that several large search engines and online advertising platforms use to charge for advertising. 

This depends on what goals you are trying to accomplish with your business. If you need traffic and sales fast, PPC is the way to go, though  it's more expensive. If you are searching for a better ROI and don't mind a  gradual approach to grow traffic , then SEO is the way to go. Most clients need both SEO and PPC, but as a website grows through SEO, clients are less reliant on PPC for their sales.

Search Engine Optimization is using different, proven strategies to get your website ranking  better on the search engines. As a website increases it's search engine rankings, the more it helps people to find your website and the information or services they are looking for.

This answer varies among different SEO companies. We recommend Google Webmaster Tools. Without this tool, you wouldn't know why your website is not ranking well on Google. Google Webmaster Tools doesn't give you huge amounts of data, but for an example, it can identify errors on the website that you can fix to ensure that all your web pages are able to be on the Google search results.

The Yoast Plugin is helpful for SEO. Although it is not a perfect plugin, it can certainly bring attention some basic SEO issues with your website.

The best SEO tactic is definitely white-hat SEO! In fact, you want to make sure that your SEO is white-hat. We provide only white-hat SEO at RJH Solutions 6. Gray hat means your SEO might be alright, but it might be a ranking factor in the future or may or may not cause a Google penalty.  Black Hat SEO might yield you a faster result than white hat but once Google finds out your site could get banned or delisted from the search engine. So the question is it worth getting it banned to ranked on top for a short period of time? Best to stick with white SEO.

The future of SEO seems to be moving more to voice driven searches, such as Hey Google, Alexa, etc, which will heavily rely on schema markup for some of the Q&A till search engines become smarter and evolve further. 

SEM stands for Search Engine Marketing. which can mean different things but is mainly geared toward paid marketing.

This question depends on your type of business and where your clients are found. At RJH Solutions 6, we can help you determine the best, effective platforms to advertise based on your business type to ensure you aren't wasting your time and money on ineffective ads.