WhatConverts Lead Tracking for Agencies | Improve Your ROI
WhatConverts - Lead Tracking for Marketing Agencies and Clients
WhatConverts: The Lead Tracking & Attribution Platform Agencies Need
In today’s competitive digital marketing world, agencies are under pressure to deliver results that can be clearly seen and measured — not just clicks or impressions, but real leads, real conversions, and real ROI. That’s where WhatConverts excels.
What is WhatConverts?
WhatConverts is an all-in-one lead tracking, lead management, and conversion attribution platform trusted by thousands of marketing agencies and advertisers. It captures all your leads—via phone calls, forms, chats, and e-commerce—and ties each back to the exact marketing source, keyword, campaign, or landing page.
Why Agencies & Clients Love WhatConverts
Here’s what makes WhatConverts indispensable for agencies:
- Full Conversion Tracking Not just forms or clicks — also phone calls, chats, and eCommerce. One place to track all conversion types.
- Keyword & Campaign Attribution See which keywords or marketing channels bring in leads. Helps you optimize spend.
- White-Label & Branding Dashboards, reports, and notifications can show your agency’s brand, not WhatConverts. Reinforces your value to clients.
- Lead Qualification Clients or agencies can mark leads as qualified/unqualified. Filters the noise.
- Rich Analytics & Insights Real-time reporting, custom reports, trend analysis, and understanding lead quality, not just quantity.
- Integrations & Ease of Use Connects with Google Analytics, Google Ads, CRMs, and more. Setup in as little as ~20 minutes.
Leads are the connection between Marketing and Sales. Each lead is an opportunity to make a sale, so it is important that the conversion from lead to sale happens in a seamless way.
With interactive dashboards Whatconverts gives a great high level health overview of your marketing data. Whatconverts is a lead manager. It allows you to filter values based on source. For example: only see values from google ads easily with just a click on a tab in the Lead Manager Dashboard. In addition to the many out of the box dashboards views, additional views can be added and customized. Click here to Find out more about What Converts
It is quite easy to segment and view data by marketing channel, keywords, and other metrics.
How to Get Started & Maximize Value
- Free Trial / Demo – WhatConverts offers a 14-day trial so you can test out features and see the fit for your agency and clients.
- Set Up All Conversion Types – Don’t skip chats or calls; each offers insight and potential revenue.
- Use White-Labeling – Make the platform feel like your own.
- Train Clients to Qualify – Enlist client help in qualifying/disqualifying leads. Clean data = more valuable reports.
- Leverage Reporting & Attribution – Use the data to shift marketing spend, optimize ineffective campaigns, and improve ad messaging.
FAQs (Frequently Asked Questions)
How long does it take to set up WhatConverts for a typical agency-client setup?
Usually under 30 minutes if you have access to the website, phone numbers, and ad accounts.
Does it track phone calls from Google Ads / keywords?
Yes. WhatConverts supports dynamic number insertion so calls are tied to keywords, campaigns, and ad sources.
Can I brand the dashboard and reports to look like my agency’s?
Yes. WhatConverts offers white-label features so dashboards, client-facing reports, email notifications, and domain branding can carry your agency name/logo.
How is lead quality handled? Can I ignore junk leads or spam?
Yes. You can qualify/disqualify leads manually, view call recordings, use spam blocking features, and filter leads out.
What about integration with other platforms (like Google Analytics, CRMs)?
WhatConverts integrates with Google Analytics, Google Ads, many CRMs, and has API support.
Is there a trial period? How much does it cost?
Yes — there’s a 14-day free trial. Pricing varies based on usage and features needed.
Can clients see the data directly? How is permission/access handled?
Yes. Clients can be given access to the branded dashboard with role-based permissions.
Will I need technical resources to use WhatConverts?
Minimal. Basic setup is easy. For advanced customizations or integrations, some technical involvement may help, but it’s built for marketers, not just developers.
