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Schema, JSON and why it's important for SEO

robert hughes • Oct 29, 2020

Why Schema and JSON is important for your SEO Ranking

Schema is basically more or less a computer language that is design more for the search engine and other platforms to understand what your website is rather than for the user. One of the most popular type of schema mark up is JSON. JSON is written in more of a JavaScript type language.

So what does schema or JSON tell Google about your website? A lot more than you think. Think of it this way you have a bunch of dots scatter throughout the internet that has pieces of info about your website. Google tries to go through the internet and try to connect the dots to what your website actually is areas they serves, where they are located and is it relevant enough to show up for this search term. Even though Google does a good job sometimes they don't ever quite connect all the dots. That's where schema comes in.

A few things JSON / Schema can tell a search engine about your webpage is

Your location,
Areas you serve
Business Name
Business Location
Business Rating
Products you Sell
Description of your Businesses
Your Business Hours
Info. on your article or blog
What pictures to use with your webpage
What websites are related to your website like your Facebook Page, LinkedIn, Google Maps, Yelp Listing, Etc.
Who wrote the article and information about the author.
and the list goes on and on.

Below are some example of Schema showing on Google Search Results.

As You can see Rjh Solutions 6 listing has review stars showing up in Google. This not only increases your click through rate but also impacts your seo ranking. So Google likes schema and they will tend to rank your website better if add it to it.

You can learn more about Schema at https://schema.org/

Now some SEO companies use a free schema plugin and while this isn't bad your not able to take full advantage of adding schema into your website.

If your website needs custom schema RJH Solutions 6 can build it for you and add it to your site. Contact Us today.

Serving all of North Texas area including Little Elm

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