SemRush why its great for Seo and PPC 🔥 (2023)

Why you should check out Semrush Free and Paid Version. Click Here for your Free Trial

The SEMrush software assists with the best industry niche by recognizing trends. It can even perform on-page audits to improve the quality of the page. This will allow you to better understand and know how to best optimize SEO for your pages. SEMrush can also help with discovering the best keywords to bring the best results for your campaigns. Through the program, you will understand where you are ranking compared to your competition, as well as the keywords used by your competition. 

SEMrush can work for people with little-to-no digital marketing experience to expert level because it is specifically designed to be easy to understand and use.

SEMrush is especially good for spying on competitor's keywords for PPC rankings and finding great keyword ideas and suggestions. I like the feature where you can overlap several competitors to see what keywords they have in common and help identify the most profitable keywords used by your competitors. Also being able to look at their ads on Google and the tools they have to help identify their top converting ads. This helps you makes write expert looking ads without being 100% familiar with the industry. This is just one of the many great features that SEMrush has.

While no keyword tool is 100% accurate, I will say the SEMrush is one of the top SEO tools when it comes to keyword research and traffic data. The traffic data of a competitor is an estimate, but it at least gives you an idea of what your competitors are doing for their PPC spending and what they receiving organically. You can also see what keywords they rank for in search. Some tools show how hard it is to rank for a keyword and an estimate of how much that keyword would cost if you were to use it in the Pay Per Click campaign. So, you can get a value on trying to rank for a set of keywords vs just running a Pay Per Click campaign.

SEMrush also helps you find different keyword variations that you might not have thought of before and shows you how many times the keywords get searched monthly. It shows the top-ranking pages in Google that rank for those keywords. This is always helpful for me. You want to aim to rank for a certain keyword study the top five to ten websites that show up. I like to do this by right-clicking on each link in the Google search results and opening new browser tabs to look at each one and analyze them. 

When I analyze each keyword, I check for specific things on each one. First, I check the page authority and the domain authority, which MOZ has a free tool for Chrome Bar that makes it easy to do that. After checking the page authority, I check the word count of each page, the website structure, then run a keyword density checker on the page. Also, I like to view the source code, look at their title, and meta description. While searching in the source code, I like to check out their schema, if they have a schema.



The SEMrush tools have an organic competition feature with really helps you see how your competition is performing and if they are decreasing performance or increasing performance. If your competition is increasing at a drastic rate, then you definitely will want to monitor them to figure out what they are doing differently to increase. Sometimes competitor increase may be from an organic Google algorithm change, more hours are getting spent on their SEO, they hired an SEO company, or they replaced their previous SEO company with a more effective SEO company. Many small SEO companies will provide you with better service than a larger SEO company. 

SEMrush is an incredibly powerful tool that goes beyond just providing insights into your competition's history; it also shows you your own history. With SEMrush, you have the ability to delve into the details of what led to that significant surge in traffic, allowing you to identify the specific page or blog that caused it. Equally valuable is the feature that enables you to investigate any decline in traffic, helping you understand the changes you made in the past that may have contributed to it.

In addition to these invaluable capabilities, I highly recommend creating an Excel sheet to document any major changes you make to your website. Even a few sentences summarizing the modifications and noting the date can prove to be immensely beneficial in the future when you are troubleshooting and problem-solving traffic fluctuations. This organized record will serve as a valuable resource, enabling you to easily track and analyze the impact of various changes over time, ultimately aiding in the optimization of your website's performance.

The Website Audit Tool is another great SEMrush feature. It is used to highlight penalties, see how many problems a website has, and show peak traffic. Plus, the reports look pretty good if you are showing a client how they stack up against a competitor. Also, aside from SEMrush, Google has a good tool to figure out page speed insight.

Finding backlinks of your competitor’s websites is a breeze with SEMrush, because it breaks down follow links, amount of links, image links, referring domains, and no-follow links. They display the data in a way that makes it easy to read and have a pie chart format.

SEMrush’s tool to weigh Domain vs Domain compares all sorts of data between domains including keywords, which is very helpful when doing SEO and PPC campaigns.

There is a section that is SEMrush to help you out on guest blogging, so know it would be a site worth guest blogging a website or not.

Find out untapped niche areas faster than your competition with SEMrush tools, so you can gain a competitive edge by spying on their ads, find better biding strategies, getting insights into what keywords to advertise with.

SEMrush is great for finding long-tail keywords that can improve your business search and help boost your return of investment on your SEO and PPC campaigns. Even some of SEMrush Free tools still show you some pretty good data on your competitors.

Does SEMRush replace a good SEO professional or SEO service / online marketing company? As with several things, SEMrush is a very powerful tool that can help an SEO person accomplish more in less time. However, it doesn’t replace the skill, knowledge, and experience that an SEO professional has built over the years. This is just an awesome tool and just like tools it has limits on what you can do and the knowledge is only as good as the person implementing it.

When it comes to the world of search engine optimization (SEO), there are countless tools and resources available to help professionals improve their strategies and achieve better results. SEMRush is undeniably one of the most popular and powerful tools in the industry, offering a wide range of features and insights that can streamline the SEO process. It provides valuable data on keywords, competitor analysis, backlink profiles, and more, allowing SEO professionals to make informed decisions and optimize their websites for maximum visibility.

However, despite its impressive capabilities, SEMRush cannot replace the expertise and knowledge that a seasoned SEO professional brings to the table. Years of experience in the field have honed their skills and instincts, enabling them to navigate the ever-changing landscape of search engine algorithms and stay ahead of the competition. While SEMRush can certainly expedite certain tasks and provide valuable data, it is ultimately the SEO professional's expertise that determines the success of a campaign.

Furthermore, it is important to recognize that SEMRush, like any other tool, has its limitations. While it can provide valuable insights and recommendations, it cannot replace the human element of creativity and strategic thinking that an SEO professional possesses. The tool is only as good as the person using it, and without proper interpretation and implementation, its potential benefits may not be fully realized.

In conclusion, SEMRush is an exceptional tool that can greatly enhance the productivity and effectiveness of an SEO professional. However, it should not be viewed as a replacement for the skills, knowledge, and experience that a seasoned SEO professional brings to the table. By leveraging the power of SEMRush alongside the expertise of an SEO professional, businesses can achieve optimal results and stay ahead in the competitive online landscape.

Does Semrush have a FREE version?

After my trial ran out with Semrush I paid for it for a while so I could get the data on my competitors.  I eventually stop paying for it but I can still log into my account. Semrush still gives me a limited amount of Free data on my competitors but it still a good chuck of information.  So if you don't want to pay the money every month you can always cancel and still get a limited amount but useful Data from SEMrush website. So even the Free version will help you with your seo and ppc.

Semrush has a new AI Product Called Content Shake AI Click here for a Free Trial of SEMRush

SEMRush has a new AI product called ContentShake A1. This product isn't bad as it will suggest optics to write about . title tags and meta descriptions. Not only that but it can write a 2000 word article for you and even pull in pictures while its writing . Now the trial versions give you 3 free article writes a month at the time of this writing.

I did find this tool quite useful but as I read the writings while they were better than some other AI content I've seen it still was very repetitive and some of it didn't make sense. Still this is a great tool to get content for a topic and then rewrite it or edited it. I wouldn't just post the rewritten article out there without rewriting it or editing it first.

About SEMRush

SEMrush is a software as a service company that is based in Boston that sells online marketing and visibility analytics data as a software subscriptions for SEO and paid per search analytics. SEMrush is also a keyword utility for marketing strategies and data reports and you can use it to spy on competitors. It was founded in 2007 / 2008 by Oleg Shchegolev and Dmitry Melnikov as a SEO tool and a browser extension plugin before they adopted the SaaS model. The SemRush software provides a full range of functions and insights primarily leveraged in the strategic planning and execution of seo, and paid per click digital marketing. The basic function of the tool is to input a domain name or keyword tool to gather data on that domain website traffic or information on the keyword tool, organic and paid keywords information, projected Google Ads spend, historic data, and other SEO type Data. SEMRush tool also has more advanced functions such as SEO audits, topic research, competitor insights, pay-per-click ad history logs, keyword position tracking & lead generation tools.

Some of SEMrush customers include eBay, Quora, Booking.com, Hewlett Packard Enterprise, and BNP Paribas

SEMRush originally started off as the popular browser extension call seoquake. When SEMRush launched it had only 2 SEO / PPC tools. Now in 2020 is has 48 of some of the most powerful tools on the internet. It also employees over 900 people worldwide and has a gross projected revenue sales of 101.5 Million dollars.

Now you might ask where does SEMrush gets their data from?

SEMrush uses trusted data providers and its own unique algorithms to rank data. SEMrush uses several different methods for gathering information but the high standard of quality across our databases remains the same. They use the most up to date data sources available in order to present the most trust solutions to their customers which is SEO Experts, PPC Advertisings, Small Businesses, Corporations and more.

1. How SemRush Does Domain Ranking and Search Engine Keywords

SEMrush reports can provide thie customers with a great deal of information and reports using the huge amount of data they have at their fingertips. The more keywords they can provide the more keyword combinations you can come up with and with their software now exceeding 16.4 billion keywords SEMrush is now the largest keyword database on the market. This means you get the most bang for your buck when you use SEM Rush Software to get a better return on investment for your advertising dollar. You can also use tools like Keyword Magic tool to analyze in detail large amounts of keywords.

How does SEMrush do Data Collection?

SEMrush uses third party data providers to help collect Google’s search results for over a half of billon of the most popular keywords. Then SEMrush collects information about the websites in the top 100 positions on Google. SEMrush studies both organic and paid search results rankings. Their software is able to take this data and paint a great picture of any websites visibility on Google.

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