Why Schema Markup is Important for SEO

What is Schema?

Schema markup is considered technical SEO that helps you rank better on search engines. Schema is known as structured data, it can be understood by search engines. It’s a coding language that search engines can better understand and read the content on your website. You can find everything you want to know about schema and more at schema.org. Schema.org was founded by Google, Bing, Yahoo, and Yandex.

Importance of Schema for SEO

1. Helps Search Engines Results

With schema, search engines like Google and Bing can identify and understand the content of a web page. Structured data along with page content can show search engines what the main theme of a page is about and the important details of the content. The content of a page communicates what a page is about, schema emphasizes key details and content.

2. Improves Click-Through Rate (CTR)

Although schema markup is not a guarantee to increase your website position on search engines, it could improve the organic traffic of your website. Having structured data on your website pages can help supply search engine users with the most relevant information according to their search. Some schema markup can include “rich snippet” features like star ratings below the link on a search engine, drop-down bars to answer common questions, and many more helpful features. This can improve the Click-Through Rate.

How to Get Started with Schema?

If you are interested in applying more schema markup to your website, you can visit schema.org to discover all the different types of structured data. It has all you need to know about writing schema and adding it to your website pages. 

Don’t care to learn all about schema? Need help applying schema to your website? RJH Solutions 6 has many years of experience with all things SEO and schema. We can provide you with professional SEO services, so that you don’t have to spend all your time trying to learn and understand SEO. Contact us today to discuss your SEO needs and get a proposal for your website. We have clients across the US and also service clients locally around Dallas including Corinth, Denton and more.